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While there were many positive advertisements, the last presidential election in America in 2016 was riddled with negative advertising. There were millions that opposed Donald Trump and millions that opposed Hillary Clinton. Many of the negative advertisements targeted at Trump consisted largely of the Access Hollywood tape that was released where Trump bragged about grabbing women, his plans to build a wall, and his language in public. Here’s an example: Negative advertisements geared towards defeating Hillary Clinton were compiled of compelling stories of the corrupt roots of the Clinton Foundation. One of which even went after Clinton’s ailing health. Here’s an example: While both videos contain different content, they are very much the same. They share one goal: the destruction of their opponent when Americans visit the ballot box. Each candidate wants you, the viewer, to take their side and they will do everything possible to ensure that happens. Negative advertising not only impacts voters on a national level, it also trickles down to state elections where it can sometimes get even uglier. Last December, Alabama voters had a very difficult decision to make.
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